Podcast and reels production covers recording, editing and publishing video content: studio or on-location podcast episodes, cinematic brand films, and short-form vertical video cut for Instagram, TikTok and YouTube Shorts.
What production involves.
A production has four stages: planning, recording, editing and delivery. Most of the value sits in the first and last. Planning decides what is worth recording; delivery decides whether anyone watches it.
For executive content, the recording itself is the easy part. The work is in structuring the conversation so it holds attention, then cutting it into pieces that work in a vertical feed without losing the point.
Podcast as a credibility asset.
A podcast is slower than social media and it compounds differently. A well-produced episode gives you something to send a prospective client, something to cite in a tender submission, and a reason for a guest to share your name with their audience.
It also produces raw material. One recorded hour typically yields several short-form clips, quote graphics and a written piece — which is why we plan podcast and reels together rather than as separate purchases.
Filming on location or in studio.
We record in studio for controlled, repeatable quality, and on location when the setting carries meaning — a site, a facility, a project under construction. On-location shoots need more planning and are priced accordingly, which we will tell you before you commit.
What delivery looks like.
Edited master episode, vertical cut-downs sized for each platform, captions burned in, and cover artwork. Everything is delivered in formats ready to publish rather than as raw files you have to process.
What's included.
- Pre-production planning: episode structure, questions, talking points
- Studio or on-location recording, with audio and lighting handled
- Full episode edit with intro, outro and audio mastering
- Vertical short-form cut-downs for Instagram, TikTok and YouTube Shorts
- Burned-in captions for silent viewing
- Cover artwork and episode thumbnails
- Delivery in platform-ready formats
- Optional: written article built from the episode transcript
How we work.
- Planning We agree the episode's purpose, audience and the single point it should land.
- Recording Studio or location session, with direction so the conversation stays on track.
- Editing Master episode cut and mastered; short-form clips cut from the strongest moments.
- Delivery Platform-ready files, captions, artwork and thumbnails.
Worth knowing.
- We produce vertical video natively, not by cropping landscape footage — the framing is designed for the format.
- Captions are burned in, because most vertical video is watched with sound off.
- One recording session is planned to yield multiple deliverables rather than a single video.
Frequently asked questions
Do you provide the studio?
We record in studio or on location depending on the brief. If you already have a suitable space, we can record there and bring the equipment.
How long is a typical episode?
Episode length is agreed during planning. Short, focused episodes usually perform better than long ones for business audiences, and we will say so.
Do you handle the interview questions?
Yes. We prepare a structure and question set, and direct the conversation during recording so it stays useful.
Can you produce reels without a podcast?
Yes. Short-form video can be produced as a standalone service, from footage we shoot or from material you supply.
Do you add subtitles?
Captions are burned into the vertical cuts as standard. Separate subtitle files can be supplied if you need them.
Who owns the footage?
You do. Delivered files are yours to use, including for paid advertising.